Join us on Episode 9 of Beyond the Rodeo as Aubrey sits down with Natasha McCann, a WSF provider and clinical rehabilitative specialist with a passion for rodeo. Natasha shares her journey from working as an EMT to becoming a multifaceted expert in personal training, massage therapy, and clinical rehabilitation for rodeo athletes. Listen in as she discusses her unique career path, her love for the rodeo community, and how her own experiences with rodeo-related injuries have driven her dedication to helping others.   Natasha's story is a powerful testament to resilience and the pursuit of a career that aligns with personal interests and community needs. In this episode, Natasha reveals the upcoming expansion of her Texas-based business to become McCann Athletic Therapy, Performance, and Recovery Lab. Natasha outlines the comprehensive wellness services offered, from massage therapy and cold plunges to infrared saunas and PEMF therapy.   Additionally, Natasha discusses her role with Western Sports Foundation, focusing on injury prevention and the importance of proactive health care for rodeo athletes. Finally, she emphasizes the critical importance of preventive sports medicine and shares insights on how early intervention and professional expertise can enhance performance and recovery, preventing minor issues from becoming severe. Together, Aubrey and Natasha discuss the broader evolution of rodeo athletes as elite sports professionals and the importance of taking the necessary time for injury recovery.   To learn more about McCann Athlete Therapy, connect with Natasha on Instagram or book her services through WSF.