Join us for episode 14 of Beyond the Rodeo as we welcome Jessie Jarvis, a third-generation rancher from Idaho who founded Of The West. Jessie shares captivating tales from her family's long-standing history as commercial Angus cattle producers and explains the complexities of life on an Idaho ranch.  Jessie also reveals more about "Of the West," a platform created to connect job seekers and employers in the Western lifestyle industries. Launched in January 2021, this resource bridges a critical gap in the market, helping those interested in ranching, rodeo, and other Western pursuits connect with employers. The episode covers the platform's growing influence, including its expansion to support freelancers and contractors, as well as tips from Jessie on finding and securing a job in the ag industry. Finally, Jessie unpacks the essential role of youth development through further education opportunities. She passionately advocates for engaging high school and college students through internships, preparing them for successful futures in a variety of fields. The episode also highlights the support offered by the Western Sports Foundation, aiding athletes in their career transitions with specialized services. With practical advice and heartfelt stories, this episode is a beacon of hope and guidance for anyone looking to navigate a career in the Western world. Listen in and be inspired by the dedication and impact of those striving to preserve and innovate within these communities.