In this episode, Jake Hower sits down with Tom Hobbs, the man behind the popular golf social media account "Flushing It Golf". Tom shares his journey from starting out as a golf meme page to becoming an influential voice in the sport's new media landscape. The two discuss the rise of "fan media" in golf, the challenges and opportunities it presents, and how it differs from traditional journalism. Tom also offers his candid thoughts on the ongoing battle between the PGA Tour and LIV Golf, and how he sees the future of professional golf unfolding. It's an illuminating conversation for anyone interested in the rapidly changing world of golf media and the sport's shifting dynamics. Follow Us: Luke Manning https://twitter.com/TheShankShow_ https://www.instagram.com/theshankshow_/ Jake Hower https://twitter.com/JakeHower https://www.tiktok.com/@jake.hower Visit the website (subscribe to podcast, newsletter, merchandise etc): https://www.bttpod.com Timestamps: 00:00 Intro and catching up with Tom Hobbs from Flushing It 01:44 How and why Tom started the Flushing It golf social media account 04:03 Flushing It's growth and engagement on Instagram vs Twitter 06:58 Tom's prolific posting schedule and process 08:34 Monetization opportunities and Tom's thoughts on keeping it authentic 10:46 Defining "fan media" vs traditional golf journalism 13:37 The impact of LIV Golf on Flushing It's growth and direction 17:28 Challenges of an audience perceiving bias and trying to stay balanced 20:13 Tom's experience with the Flushing It podcast and website considerations 22:26 Countering US-centric golf perspectives as an international voice 24:08 Tom's ideal vision for the future of professional golf 26:16 The importance of team dynamics and player movement for LIV Golf's success 29:49 Tom and Jake's picks and predictions for the US Open