In the days of our forefathers, activism was defined as people congregating in a physical space and fighting for a common cause, be it through marches or sit-ins. These days, activism has taken new forms including on social media, either through hashtags, online petitions or Facebook pages. While the immediate effectiveness of social media activism has been proven in recent history, such as during the Arab Spring, the question that still lingers is, is social media activism sustainable once the furor dies down? Is it viable in the long run? We look for the answer to this and many more questions, on this week's episode of In Case You Missed It. Here are the segments of the episode: 1:24 - Asia Calling 1 - Music aids in recovery of an Australian victim 8:08 - Asia Calling 2 - Call centres in Philippines are saturated 15:37 - #SocialMediaActivismMatters This episode was produced by Sharyl Kaur and Muhammad Haniff Baharudin.