Are businesses and brands overlooking a vibrant and growing market? In this episode of Open for Business, we speak with Preethi Sanjeevi and Ramakrishnan CN, Co-Founders of Greytt—a platform that aims to offer curated services tailored to people over 50, starting with fitness, but eventually travel and much more. We explore the story behind Greytt’s creation, what it means to redefine ageing, why this demographic is often misunderstood, and the opportunities they see in this underserved market. Plus, we dive into how the founders' backgrounds in digital marketing and tech are shaping their vision of targeting and serving people between the ages of 50 and 70. See omnystudio.com/listener for privacy information.