Fast fashion might be trendy, but who says tradition can’t be trendy? In this episode, we speak with Jeffery Goh, the founder and designer of Inisaya, the brand that is reimagining the traditional Malaysian batik into modern-wear. With their commitment to local craftsmanship and sustainability, Inisaya celebrates individuality and cultural pride through their fusion of heritage and contemporary aesthetics. Today, Jeffery shares with us his journey, the inspiration behind Inisaya, and his vision for modernising tradition. See omnystudio.com/listener for privacy information.