You've got to choose one or the other - you've either got to be the BIGGEST (in which case you HAVE to beat all rivals, else you WILL lose)... Or, you can be the ONLY - in which case, no one can compete with you - and you're guaranteed to win. In today's solo episode of the Ambitious Lifestyle Business podcast, author John Lamerton explains why he's the ONLY "normal bloke from Plymouth writing books for ambitious lifestyle business owners, to help them improve their business and lifestyle by 1% each week."