Do you long for the day you can leave your full-time job working for someone else? Ever think to yourself, “What if I take all this time and energy to build something for myself?!” Or are you exhausted just thinking about building a brand from scratch, starting at the bottom of the ladder and working your way up all over again? If so, this is the episode for you… Erik Cabral -- founder of creative agency On Air Brands and the entrepreneur experience PodMAX -- tells us all about his “a-ha moment” that led him to leave a stable, high-paying corporate career to begin his entrepreneurial adventure. He walks us through the early days reaching out to literally everyone he knew to get invited to networking events; and his journey to “the front of the room” as an influencer and revered expert in brand building. By adding value helping like-minded people build their own unique brands, he now has global reach working with clients to enhance their marketing, online presence, podcasts, and live streaming strategies. In this episode, Erik talks about the importance of putting your ego aside, remaining consistent, and simply showing up to gain traction. He reminds us that the relationships we nurture through networking are front and center in any business. And he teaches his key principles in building a powerful brand, which he calls “The 4C’s” : Clarity, Community, Connection, and Collaboration. Make sure you listen to the end, where Erik shares a great personal story that went viral around the globe. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover:How he built a store with a simple step-by-step processHow he threw out products just to see how they're receivedHow he built his team and started outsourcing advertisingHow he gets 80-90% profit on many productsHow to work with family membersHow they financed their businessHow he segments his timeAnd SO much more!Links from the ShowBiggerPocketsBiggerPockets PodcastMatt FairclothStitcherSiriusXMGary VeeZoom H6 RecorderTim Ferriss'Podcast EquipmentThe Sasha GroupVayner MediaCheck the full show notes here: https://www.biggerpockets.com/bizshow64