Kyle Wood oversees the management of selected Rapala and Storm hardbaits and Williamson lures. Wood is also responsible for growing the company’s relationships with bass anglers based on his 11 years of experience with the FLW and MLF bass fishing tours, for which he developed written, audio and video content.I this episode I talk with Kyle about how lures are designed and developed and some of teh new products that RapalaVMC will be launching. Capt. Ross Robertson has made his complete living chasing walleye as a full time professional angler for more than 20 years. Through the years he has worn many hats including time as a fishing guide, boat salesman, TV host, outdoor writer, product designer, tournament fisherman, speaker, radio host and podcaster to name a few. Ross fishes ice-out to ice-up on the Great Lakes. He spends the majority of the year walleye fishing on Lake Erie’s Western and Central basins. Check out more from Bigwater Fishing https://www.facebook.com/BigwaterFishing/ https://www.instagram.com/bigwaterfishing/ https://bigwaterfishing.com/ #mercurymarine #shimano