Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH.  Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve. I believe that the most effective and awe-inspiring work comes from simple ideas executed in simple but elegant ways. The process itself is anything but simple or elegant. Fortunately, I love this sort of challenge. In fact, I live for it. It’s been described by some as a sickness and, if I’m being honest, it’s probably closer to an addiction – one that I’m just unusually comfortable having. I’ve had the pleasure of struggling over simple and elegant solutions for clients like Carfax, Denny’s, Delsey Luggage, Precision Tune Auto Care, and Music & Arts to name a few and have had the pleasure of being recognized more than 100 times for the effort – including one textbook mention, which I’m particularly proud to call my own. I’ve been fortunate enough to start four successful agencies and shared the joy of working alongside the insanely talented people who have joined them. When I’m not pouring over the latest Discovery Survey or chasing the next creative strategy, you can find me at home with my amazing wife, three beautiful children and our nearly-Wookie-of-a-dog, Oreo.  It really doesn’t get any better than this. About Bryan Elliott: Bryan is an active writer, director and producer running a production company in Los Angeles called Goodbrain.  He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.  Special thanks to our sponsor Plunge! Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about: ➡️ Powerful cooling down to 37°F ➡️ Smartphone connectivity for ultimate control ➡️ Sleek exterior design The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!  Special Thanks to our Sponsor WeWork! Being able to work remotely is a game changer. You don’t have to spend time and money commuting, and often you can work from anywhere in the world. But it has its downsides too - it can get pretty lonely working from home, and if you’re off traveling it can be really hard to find somewhere to sit down and work. WeWork is a co-working space with offices all over the world. They have everything you need - fast WiFi, free tea and coffee, and loads of desk space and meeting rooms, so that you always have somewhere to get your work done, whether that’s alone or with friends and co-workers. And, with WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, y