Julissa Prado: How she created the curly hair care formula Chappell Roan and Thalía swear by
Listen now
Description
When Julissa Prado was a child, she spent several summers with her grandmother in Mexico — where she learned how to mix natural ingredients, such as lemon, sugar and aloe vera to prepare homemade remedies. She realized she could use other similar ingredients for something she had long struggled with: her curly hair. Frustrated with the lack of products in the United States to reduce frizz and provide long lasting hold for textured hair, Julissa, with the help of her brother Tony, wanted to show Latinas in the United States that having the perfect curls didn’t mean buying products heavy on sulfate, silicones or parabens. The siblings decided to create an all-natural one. Today, Rizos Curls is the first Latina-owned curly hair care brand available at all Ulta Beauty stores nationwide and the brand singer Chapell Roan uses to make her curls shine on stage. Julissa Prado joins Bísness School to tell us why it took her four years to find the perfect formula for Rizos Curls, how a natural disaster gave her the impulse to start the company, and what happened after Rizos Curls launched a collaboration with Mexican actress and singer Thalía.
More Episodes
When Martin Cabrera’s high school teacher asked Martin what the difference between a stock and a bond was, Martin proudly raised his hand and explained that a bond something between a man and a woman. He would later learn the definition his high school economics teacher was looking for and use it...
Published 11/05/24
Published 11/05/24
Annie Leal decided to make I Love Chamoy, a sugar-free version of the popular Mexican candy sauce that her dad could eat. What started as a passion project is now a full-fledged business that generated $4 million in sales in 2023.
Published 10/22/24