Join host Kristin Demoranville on the Bites and Bytes Podcast as she welcomes Maureen Ballatori, the dynamic founder and CEO of Agency29. In this insightful episode, Maureen highlights the crucial role of branding in the food, beverage, and agriculture industries. Discover how to build strong, trustworthy brands and navigate the unique challenges faced by agribusinesses in today's evolving market. This episode provides valuable insider perspectives on why understanding branding is essential for risk management strategies in cybersecurity, operational technology (OT), food safety, and beyond. Whether you're a tech-savvy professional, a cybersecurity expert, or an OT specialist, Maureen's expertise offers a fresh outlook on the intersection of branding and technology in the food industry. _______________________________________________ 🏆 Vote for Bites and Bytes Podcast for Women in Podcasting Award 🏆Voting Opens on August 1, 2024, and closes on October 1, 2024 https://womeninpodcasting.net/bites-and-bytes-podcast/ THANK YOU!  🤩 🎉 _______________________________________________ Episode Key Highlights: (01:59 - 02:44) Connection to Dairy Farm Upbringing (05:34 - 07:29) Brand Building for Food & Beverage  (09:14 - 10:20) Branding in Food and Ag  (16:36 - 18:04) Building Trust Through Transparency (22:49 - 23:19) Handling Mistakes With Transparency (27:24 - 28:05) Global Impact of Declining Dairy Consumption (34:03 - 34:48) From Dairy Farm to Branding Success (38:31 - 39:53) Importance of Niche Specialization in Industry (41:46 - 43:08) Cybersecurity's Impact on Agriculture (50:27 - 52:07) Building Trust in Food and Ag _______________________________________________ Show Notes: Cornell University  https://dairy.cornell.edu/ Apples varieties:  https://waapple.org/varieties/all/ Bio-ISAC (Milk contimination) https://www.isac.bio/post/update-hpai-h5n1-avian-influenza-2024 BIO-ISAC (cybersecurity efforts):  https://www.isac.bio/bioag Dairy Conference speaking:  https://www.maureenballatori.com/events/2024-northeast-dairy-convention CPG = Consumer Packaged Goods Ag Chat and Chew:  https://us06web.zoom.us/meeting/register/tZIocOGprj8qE9QpQq1QDw75aMj8liv75Jzt#/registration Andrew Rose:  https://www.linkedin.com/in/chesapeakesun/ Andrew Rose’s Bites and Bytes Podcast Episode:  https://podcasts.apple.com/us/podcast/the-double-andrew-rose-special-insights-on/id1704061572?i=1000659643673 Grow New York:  https://www.grow-ny.com/ Grapevine Powdery Mildew:  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8307186/ AgriTech for Powdery Mildew:  Robots fitted with ultraviolet light lamps that roam vineyards at night are proving effective at killing powdery mildew:  https://cals.cornell.edu/news/robots-armed-uv-light-fight-grape-mildew#:~:text=Robots%20fitted%20with%20ultraviolet%20light,for%20many%20crops%2C%20including%20grapes. World Agri-Tech – https://worldagritechusa.com/ _______________________________________________ Maureen Ballatori’s Contact Information: Website LinkedIn Agency29 Spilled Salt _______________________________________________ Bites and Bytes Podcast Info: TikTok Website:  Explore all our episodes, articles, and more on our official website.  Visit Now Merch Shop:  Show your support with some awesome Bites and Bytes gear! 🧢👕 Shop Now Blog:  Stay updated with the latest insights and stories from the world of cybersecurity in the food industry.  Read Our Blog Audience Survey:  We value your feedback!  Help us make the podcast even better.  Take the Survey Schedule a Call with Kristin:  Want to share your thoughts?  Schedule a meeting with Kristin!  Schedule Now