📺 Watch this episode on YouTube In this book club episode Slava falls victim to marketing, but Dima reassures him (and everyone else) that there is a lot to be learned even when you disagree with what you are reading. Frequency illusion (also known as Baader–Meinhof phenomenon) More about to-don’t lists  YANSS 260 – The Science of Stuck (rebroadcast)  Yakaboo – online book shop in Ukraine Untools: tools for better thinking The Decision Book Bernoulli's Fallacy Model vs method There are unknown unknowns Swiss cheese model of risk analysis Crossing the Chasm by Geoffrey A. Moore Diffusion of innovations Tuckman's stages of group development – forming–storming–norming–performing Bloom's taxonomy for education objectives "All models are wrong, but some are you useful." George W. Box