A new Target Group Marketing?
As an ardent longtime fan, I was (and still am) eager to learn new informations about the albums, that I love so much. Ever since 2004, albums like Homogenic, Vespertine, Medulla, Vulnicura, Utopia and now Fossora have provided the soundtrack to my adult years, describing and highlighting the cyclical periods of human life, that Björk has described so well in her introduction to this podcast. At this point I must definitely recommend the episodes concerning „Debut“ (a vivid description of London Nightlife and the beginning of her peerless solo-career), „Vespertine“ (a very fascinating account about the sudden possibilities that laptops and musical editing programs would provide during the early 00s) and „Medulla“ (which description about the conceptual and logistical build-up of her notorious „acapella-album“ is absolutely priceless to behold). Regarding the other episodes I am conflicted however. In nearly every episode the interviewers put up questions which squeeze Björks artistic output into contemporary narratives, obviously in the attempt to attract and please stereotypical Gen Y and Z sensibilities…. Cue: The constant use of „Patriarchy/Matriarchy“ to circumscribe contemporary societal issues… strangely ephemeral and still ever-present words, which supposedly contain all that what ails and saves us. I say this as a queer adult man in his mid-30s, and I can’t help but to feel strangely alienated about the overall set-up of the interviews and the questions/answers given: Is this supposed to be about the artistic depiction of Björk’s Music or about how Björk’s Music can be re-interpreted for the Me-Too-Generations as a Target Group (for Marketing Purposes most probably)? Björk’s answers and explanations are, as always, well-phrased and straight-to the point, but she blames the aforementioned patriarchy as major ailment of our society so excessively, that one does wonder, how much of this output is (in the face of the zillions of interviews she did before) genuine personal opinion/recollection or rather icy calculation in face of certain social media dynamics. Latter would be just plainly sad. The overall effect, personally for me is, alienation and exasperation. When will we be done with the f#§!% ups of the „fathers“ and be courageous enough to plainly adress the f#§!% ups of the „mothers“ as well? (starting with thatcher, merkel, may, aung suu kyi, kim yo jong, palin or maxwell for example). Do I have a point here? Or am I pursuing the light too hard? ;-) Whatever, Björk I love you.
Xeon0309 via Apple Podcasts · Germany · 10/06/22
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Hey legend, i see you got on your legend outfit like you always do..
Kelisus via Apple Podcasts · United States of America · 08/28/22
An absolute gem of a podcast, listening to Björk talking about her life and the development of her albums gives much insight on them and makes you want to relisten to them again and again. Truly one of the greatest genius of all times
fauxe via Apple Podcasts · France · 09/01/22
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