In this episode, Laura discusses increasing visibility on LinkedIn with Portia Obeng, Social Media Strategist & LinkedIn Coach.  They discuss how LinkedIn can be a powerful tool for professional growth and personal branding, while also addressing the challenges and reservations people have with using the platform.  Portia provides tactical tips for optimizing LinkedIn profiles, including the use of keywords and avoiding cliches. She also emphasizes the importance of mindset and self-worth in personal branding, and discusses strategies for building meaningful connections on LinkedIn to help individuals increase their professional opportunities.    About Portia Portia Obeng is a social media strategist and LinkedIn coach with over 10 years of experience in social media strategy and content management. She helps people level up on LinkedIn, gain clarity, and make more money. Portia loves being Ghanaian, spicy food, dancing, roller skating, live music, listening to podcasts, experiencing new countries, and reading a good book (preferably on a beautiful beach in Ghana).and more.    Connect with Portia Website: www.portiaobeng.com Connect with Portia on TikTok  Connect with Portia on LinkedIn   Resources: Event: Join us for the Black Woman Leading LIVE! Conference +Retreat, May 27-30, 2025 in Virginia Beach! Learn more at bwlretreat.com   Credits: Learn more about our consulting work with organizations at https://knightsconsultinggroup.com/ Email Laura: [email protected] Connect with Laura on LinkedIn Follow BWL on LinkedIn Instagram: @blackwomanleading Facebook: @blackwomanleading Podcast Music & Production: Marshall Knights  Graphics: Te’a Campbell Listen and follow the podcast on all major platforms: Apple Podcasts Spotify Stitcher iHeartRadio Audible Podbay