Like many blockchain plays, sports startups could work, but will require a ton of serendipitous marketing. If athletes are broadcasting games, they better be really into it and promoting it, because they are getting paid in these new tokens, so a lot depends on the market perception that these tokens hold value. We talk about: The blockchain project that the NFL Players Association invested in. The rise of e-sports Tokenizing athletes Gambling and it's fundamental importance to fan interaction