Blockchain, NFTs and the Metaverse are creating new ways for luxury brands to innovate. Massimo Paloni shares how BVLGARI is using Web3 tech to redefine 'timeless', elevate storytelling, and engage customers like never before... BVLGARI is one of the most iconic luxury brands in the world, and is famous for unwavering commitment to innovation. Massimo (Chief Operations & Innovation Officer, and member of the Executive Committee) has overseen investment in a range of technologies, not just Blockchain, and talks with real clarity on why this is critical for luxury, but must be done in keeping with the brand's history, not just for short-term hype. We can all learn a lot from Massimo. In this episode, we discuss: - How technology advancement influences innovation in luxury goods - How BVLGARI is thinking about Web3 and the Metaverse - The story and impact from the Blockchain-enabled products that BVLGARI has launched over the last few years - How Web3 and complimentary technologies can enhance customer intimacy and experience And some great audience questions that cover how to set up a Web3 team, how to measure success, and advice for other brands looking to use Web3 tech.