Don't miss Sergio Mottola, President of one of the most active and innovative music platforms - powered by artists, labels, brands and superfans - talk about why 'Blockchains' haven't transformed music yet, but how NFTs just might... PUBLIC PRESSURE was created in light of huge promise, but ultimate failure of 'Blockchain' (as an infrastructure) to change the balance of power and economic models within the music industry. There was a more specific need. More deliberate ingredients. And more accessible technology... And now, Sergio sees that the real change can take place. It's not just about 'tokenising everything' either. PUBLIC PRESSURE have forged a number of commercial partnerships in the 'traditional' music industry (festivals, labels, artists) as well as the emerging Web3 community (gaming, NFTs, and the awesome Moonsama community on Polkadot). If you didn't understand how Web3 will, and importantly won't change the music and creator economies. You need to listen to this! In this show we will cover: - Sergio's journey as a Founder using Web3 tech - The mission and competitive advantages of PUBLIC PRESSURE - Opportunities for Web3 tech to disrupt the music industry (and why it hasn't happened so far) - Why music communities should be looking at gaming and other Web3 communities for partnerships and growth - What more is required to see Web3 tech gain more traction in music, with artists and consumers