How did a sports betting company become a world leader in Blockchain? Co-founder Matt Kalish explains how NFTs and the Reignmakers fantasy sports experience are unlocking entirely new business models...This is one of those shows that will make things 'finally click'...When you see a business with high digital penetration, based on real-world events and data feeds, and with high levels of fan engagement, there's a strong basis for fast-paced innovation.Matt and the Draft Kings team have captured the imagination of thousands of fans and consolidated the 'fantasy sports' category. They're publishing content licensed by top sports associations like the PGA, UFC and NFL, with individual player NFTs selling for thousands of dollars.On this episode we find out why and how Draft Kings have been thriving in Web3, and cover:- The origins of DK's interest in Web3- An introduction to the Reignmakers products - How to combine the best of sports, gaming and NFTs- What's coming in Reignmakers Football Season 2- How DK measure the impact of Blockchain and NFT tech- The challenges of working with Web3 technology- The response of 'traditional' customers of DK as well as of the wider Web3 and NFT communities