Great salesmen are great communicators.  Every good salesperson must be able to quickly assess the environment, understand their client's tendencies and adapt their personality in order for the client to listen. If you don’t know how to effectively communicate you are never going to be a great leader. Today we are going to look at the sales process and how your ability to communicate in another person’s type will improve sales and build lasting relationships. Why is it so important to be a great communicator to sell? Office memorabilia Clutter in the office or lack thereof Questions the client asks How the client represents themselves What signs help you understand your potential client’s personality type How do you build a long term client relationship What is your experience and how have these tools impacted your ability to close the deal.