Good Friction
Listen now
Description
We've spent the last twenty years trying to eliminate friction from the interactions between brands and customers. But is this always the right approach? In this episode we talk about the concept of 'good friction', those moments where you want to slow and deepen the conversation.
More Episodes
Lots of people get stuck on the big idea, whether it's for a new business or a next step at work. It’s easy to believe that what separates the successes from the failures is that moment of inspiration. But the reality is that the answer often lies much more in execution. In hard work. It’s that...
Published 11/02/23
Published 11/02/23
A critical part of the creative process is the ability to refine things, whether your own or others. Whatever it is you are creating, there’s almost zero chance that the first draft will be perfect. It doesn’t matter whether you’re writing, drawing, designing in 3D, making music or a video, the...
Published 10/26/23