Covert Cows is a well-rounded book about marketing, sales, hospitality, brand building, and creating company culture. While it focuses on the food and beverage industry, most of the lessons can be applied to businesses in other categories. This episode is also available as a blog post at https://jsilva.blog/2021/10/21/covert-cows-summary/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/jeremy-silva/message Support this podcast: https://anchor.fm/jeremy-silva/support