BookMark Presents... Ask Us Anything About LinkedIn #21 [S4E02]
Description
How can you get the most out of your Ads Campaign Manager on LinkedIn? How will the platform evolve with the new video feed, and what's new with the My Company Tab (R.I.P.)? Alex, Dari, and Eli have all the answers in the latest episode of Ask Us Anything!
In addition to welcoming new faces (don’t forget to say hello to Eli, the newest member of our team, who made her debut appearance in this episode), we discussed some important LinkedIn updates, like the TikTok-style video feed now available in Bulgaria, and the upcoming changes to the My Company Tab - one of our team’s favorite LinkedIn features.
Vertical video format has been available on the platform for a few months now, and we were among the first to cover it in The Linked Letter - our bi-weekly newsletter that delivers all the latest LinkedIn updates straight to your inbox. Be sure to subscribe here! https://boo.mk/3TWqCnp
What’s new is that LinkedIn videos now have their own dedicated feed, making them easier to discover and engage with. This feature opens up many opportunities for content creators across industries. We’re curious to know how you’ll use it - feel free to share your ideas in the comments!
Since LinkedIn is one of the best platforms for running ads - thanks to its accurate audience targeting - Dari shared some tips and tricks on maximizing results with the Ads Campaign Manager. If you’re advertising on LinkedIn, you won’t want to miss that part of the conversation. And if you’re not, what are you waiting for?
As for the My Company Tab, we’ll have to say goodbye to it in November. This employee-only space has promoted advocacy and strengthened connections by allowing coworkers to engage with milestones, trending posts, and company-recommended content. In this episode, Alex explains why we’ll miss it so much.
If you enjoyed this conversation, be sure to join us live next time! Ask Us Anything returns on November 1st - mark your calendars and get your questions ready! https://boo.mk/3XVU9yG
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