Welcome to Boostly Podcast Episode 753. stayfi.com/boostly Discount code: BOOSTLY  https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, the focus is on providing hosts with tools, tactics, training, and confidence to secure more direct bookings in hospitality. Liam sits down with Matthew Metro, founder of CS Outsource. Matthew shares that his company helps short-term and mid-term rental operators build virtual assistant teams. They began with guest communications, vendor scheduling, and disputing negative reviews, eventually expanding to digital marketing, bookkeeping, and business development. The discussion delves into the challenges of hiring, training, managing, and retaining virtual assistants (VAs). Matthew underscores the importance of being specific about job responsibilities and conducting a time study before hiring. He also discusses the impact of AI, noting that while it can handle low-level tasks, human touch is crucial for nuanced operations. Matthew advises promoting existing top agents to supervisory roles and emphasizes the value of clear documentation using tools like Asana, monday.com, and Loom. He highlights the benefits of hiring from Latin America, such as cultural alignment and time zone compatibility. Matthew stresses that while VAs may not perform exactly like business owners, they can significantly reduce operational burdens. The episode concludes with Matthew's philosophy of giving away secrets and knowledge freely, believing it ultimately benefits everyone involved. https://www.csoutsource.com/ https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast