Bootleg Avocado Presents...Through the Lens of Design & Branding For years, cannabis businesses never felt the need to have professional branding. Recently things have changed and the design of a cannabis business is as important as the design of any other type of business. Designers have found new ways to consume, store and present cannabis, with sleek aesthetics and functional approach. From luxury cannabis edible packaging to tech-driven vape pens for cannabis consumption and sleek accessories, we’ll take a look through the lens of design and branding. Moreover, there is a new wave of innovators who are looking into sustainability and how we can make cannabis truly green. A huge thank you to: - Monique Jackson-Fitzgerald, CEO & Co-founder, InnDica - Rick Fitzgerald, CCO, Lazy Turtle Group - David Paleschuck, CPG Brand Marketing Expert and Author, "Branding Bud: The Commercialization of Cannabis" - Michelle Regenbogen, Designer & Founder, Macchiatto - Brett Heyman, Founder, Edie Parker