Dr. Mike Woo-Ming and Dr. Anne Truong tackle a pressing question on many physicians' minds: How will medical practices survive and thrive amid the sweeping healthcare changes coming in 2025? From the looming 2.8% Medicare reimbursement cut to the rising costs of running a practice, they reveal why more doctors are exploring alternatives to the traditional insurance-based model – and why some non-physician practitioners may already be ahead of the curve. Drawing from their clinical and business experience, Drs. Woo-Ming and Truong unpack the surprising truth about cash-based practices: how they can lead to seeing fewer patients while earning more, why membership models might be medicine's "best-kept secret," and what healthcare entrepreneurs can learn from unlikely sources like Massage Envy. The episode offers a fascinating glimpse into how innovative physicians are reshaping their practices to succeed in an uncertain healthcare landscape. Don't miss their exciting announcement about Cash Practice University: a brand-new training program that will show physicians exactly how to build their own thriving cash-based medical practice!   Cash Practice University (Call for beta group testers): https://www.bootstrapmd.com/go/cpu SUBSCRIBE TO OUR FREE NEWSLETTER - THE LOUNGE:  Get your weekly dose of tech trends, investment tips, and entrepreneurial insights designed for the ambitious physician! https://www.bootstrapmd.com/thelounge Our Podcast Sponsor: Doc 2 Doc Lending - Affordable loans for the busy forward-thinking physician https://www.bootstrapmd.com/doc2doc PhysicianCoaches.com The #1 Doctor Directory for Physician Coaches, Consultants, and Mentors https://www.PhysicianCoaches.com