Sarah brings a new study to the game while Nate contemplates his whole post-BFCM pricing strategy on this episode of Brain Driven Brands!   Tweet: https://x.com/SarahLevinger/status/1851323798064075259 Source:https://app.sciencesays.com/p/pick-your-price-boosts-sales   CoHost: Nate Lagos ...

Founder videos - do they work? Do they not? We’re not sure, but one thing we’re definitely gonna find out is how Barry Hott and Nate feel about the format, how you should psychologically position your founder videos so they hit better, and the one thing you should NEVER do if you’re going to run...

On today’s show, we dive into one of the most interesting (and psychology-based) marketing tools I’ve found so far…one that has the ability to increase your AOV by up to 20% and your overall popup opt-ins by 80%. But that’s not the best part - the best part is how much actual psychology this guy...