How This Former Coca-Cola Exec is Bringing an Iconic French Brand

Brand Builder

How This Former Coca-Cola Exec is Bringing an Iconic French Brand to a Cookie Aisle Near You, w/ Evan Holod, CEO at Michel et Augustin U.S.

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Evan Holod isn’t afraid to admit it. Michel et Augustin is hard to say. It’s not just Michel et Augustin - every French brand that crosses the Atlantic has to contend with the fact that most Americans aren’t exactly Francophiles. According to Holod, it’s precisely this apprehension with the French language that has prevented French brands from connecting with American consumers in a big way. But Michel et Augustin is here to change all that.

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