There's do denying it. Mushrooms are magical. There are mushrooms that can eat plastic, clean oil spills, and even survive irradiated environments like Chernobyl. Mushrooms and other fungi are some of the oldest life forms on the planet, and helped create the conditions for all subsequent plant and animal life on Earth. This week we learn all about building a brand around mushrooms from Tero Isokauppila, the founder of Four Sigmatic.