How This Champion Endurance Athlete Created a Better-for-you

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How This Champion Endurance Athlete Created a Better-for-you Alcohol Brand, with Vega and Pulp Culture founder Brendan Brazier

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For Brendan Brazier, Pulp Culture all started with a question: Why are there so many health-obsessed people who are absolutely unwilling to compromise on what they eat, yet so ready to compromise when it comes to alcohol? Why don’t we hold alcohol to the same high standards as food? The answer, he realized, was that Pulp Culture didn’t exist yet.

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