How The Naked Market Creates Category Kings by Thinking Like a

How The Naked Market Creates Category Kings by Thinking Like a Tech Startup, w/ CEO Harrison Fugman

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How to create a category Leader: Step 1: Identify a category that’s ripe for disruption Step 2: Create a product to attack that category Step 3: Monitor the data to see if the brand is tracking the way it needs to If yes, scale it If no, shut it down Simple right? Well, not exactly. We learn how The Naked Market is borrowing tools from Tech and Finance to disrupt categories and create tomorrow’s household names.

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