Data Rich But Insight Poor? - Ask "Why?", Not Only

Brand Igniter® - BrandTips® For Decision Makers...

Data Rich But Insight Poor? - Ask "Why?", Not Only "What?"

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Peter Rodriguez and Mike Farrell discuss why many organizations are data rich but insight poor. They talk about the importance of overcoming the superficial approach to research in order to get to real insight that can drive consumer-centric strategy.

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