Don't blame the creatives for your failing ads. The culprit

Brand Igniter® - BrandTips® For Decision Makers...

Don't blame the creatives for your failing ads. The culprit may be your brief.

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Description

When ads fail, marketers tend to quickly blame the creatives, the agency and other parties. However, the real culprit may be the quality of the client brief. Peter Rodriguez talks about this reality and about how things can change for the better.

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