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Brand Igniter® - BrandTips® For Decision Makers...
How deeply do you know your consumer? This can be your competitive edge.
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Description
Peter Rodriguez talks about how to deepen your knowledge about your consumer and make it a source of competitive advantage.
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To evaluate advertising as a client, watch as a consumer.
Peter Rodriguez discusses how to watch ads as a consumer so you can evaluate them as a client.
Published 03/18/24
Brand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.
Published 03/18/24
So you have a boring ad. Should you change it? When?
Peter Rodriguez talks about how innovation without strategy can harm business growth. He talks about predisposition, a key criteria to decide if an ad should be replaced or not.
Published 02/12/24
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podcasts.bcast.fm
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Genres
Business
Management
Marketing
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