Launching a Brand New MEDIA BRAND
Listen now
Description
In a world where so much of our information come through our social feeds and the brands that provide us with that information are in frequent turmoil, we wanted to know: what does it take to launch a new brand, in NEWS, from scratch, especially one looking to bring back a more transparent, global view? Steven and Marisa chose this topic to welcome their first guest (friend?) to the conversation: Justin Smith, former CEO of Bloomberg Media Group and now co-founder and CEO of Semafor. As always, stay on to hear their thoughts on: “what’s on your minds?” https://www.semafor.com/   See omnystudio.com/listener for privacy information.
More Episodes
One of the recurring questions on “Brand New” has been to what extent should everyone think of themselves as a “brand.“ When it comes to celebrities, it’s not a question; they know they are brands. On this episode, Marisa and Steven talk with renowned interior designer, lifestyle expert and star...
Published 09/17/24
Published 09/17/24
As summer winds down and everyone gets back to business, Steven and Marisa are talking the business of marketing and the media in a multi-part series tackling the divide that exists (but shouldn't!) between those who control the purse strings ,and those who control the brand and audience string....
Published 09/10/24