Steven and Marisa are back, and kicking off season 2 with 2 great guests: actor and producer Wilmer Valderama and iHeart President and CMO Gayle Troberman. Together, the four talk about a landmark study on how American consumers think… compared to how marketers think. A teaser example: every marketer knows the show “Succession.” The rest of America? Not so much. With some important discussion led by Wilmer and Steven on cultural bias particularly when it comes to Hispanic Americans, come back for Brand New Season 2 and enjoy this wide-ranging conversation and play along during a speed round of: Cool, or Cringe?  See omnystudio.com/listener for privacy information.