A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share their vision in full transparency about the impact of intellectual property, brands' social commitments, and much more. Over the last couple of years, we all seem to have been the witnesses of some kind of acceleration of history, with the COVID-19 pandemic and the various policies it triggered, the uncertain economic landscape with a global recession now followed by inflation and global supply chain issues, increased natural disasters resulting from global warming, Brexit taking effect, the war in Ukraine, and the myriad social movements and protests in relation to these events and others social issues.  At the very same time, innovation and market potentials keep expanding, with technologies such as social media and targeted advertising, artificial intelligence (AI) and data mining, and blockchain and crypto currencies becoming increasingly powerful and available to businesses and consumers alike.  How are these extreme circumstances impacting large businesses and traditional, legacy brands, both as challenges to overcome and also opportunities to evolve? To what extent are such brands  playing a active role in these social events?  Our guest today is Mohit Malhotra, Chief Executive Officer of Dabur India Limited, the leading Indian Herbal & Ayurvedic Personal Care Group founded 138 years ago, one of the top four fast-moving consumer goods companies in India. While Mr. Malhotra has been CEO since 2018, he has been with the Dabur group for almost 30 years. He previously served as CEO of Dabur International Ltd., one of the group’s subsidiaries, and prior to that held various sales and marketing positions including Head of Marketing at Dabur India Ltd. He was ranked in Forbes Middle East's list of the Arab World's leading Indian Executives for 4 years in a row from 2014 to 2017. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/mohit-malhotra-1a8776168/?originalSubdomain=in To go further: Also of interest: Brands in Times of Crisis: CSR in Action (INTA Bulletin, April 2020) INTA’s Brands and CSR Survey Report The Women’s LeadershIP Initiative Report and Best Practices Toolkit The Women’s LeadershIP Initiative Report – 2022 Update Our responsibilities beyond intellectual property (World Trademark Review 2021-2022 Yearbook) Diversity, Equity, and Inclusion Series: Managing a Timeless Brand in Changing Times (Brand & New, March 2022) Striving for Diversity, Equity, and Inclusion as an Outside IP Counsel (Brand & New, April 2022)