From headlines on ChatGPT and the like to machine learning powered application offerings, Web 3.0 seems to be all the rage these days. What seemed like technological advances reserved to niche industries or R&D or crypto nerds—such as artificial intelligence (AI), machine learning, blockchain, and related decentralized ledger technologies—is now expanding dramatically into many aspects of the daily life of companies and individuals alike.  One of the key claims of the proponents of web 3.0 is its decentralized nature and the impact this has on each person’s rights, on their assets and data. Arguably, the web 3.0 era would be the end of centralized data repositories and facilitate a more open, transparent, user-friendly approach to data management. Is this claim true and what does the web 3.0 really mean when it comes to one’s ability to manage its data?  Focusing on personal data, are there any challenges raised in exercising and enforcing individuals’ rights when the data is being collected in the context of services such as virtual reality games, the metaverse, distributed ledger technologies (DLTs), or chatbots? From the perspective of the businesses operating in the web 3.0 ecosystem, what are the ways to ensure compliance and limit risks?  Our guest is Greg Tulquois, Partner with the international law firm DLA Piper, where he leads the global Commercial and Contracts practice. Mr. Tulquois, who is based in Paris, France, advises businesses on the structuring/negotiation/optimization of contractual ecosystems dedicated to e-commerce, as well as the launch of new digital businesses. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/gregorytulquois/?originalSubdomain=fr Also of interest: https://iapp.org/news/a/is-a-decentralized-web-3-0-the-answer-to-our-privacy-concerns/  https://www.forbes.com/sites/danielaraya/2022/07/05/is-web-30-a-data-revolution/?sh=c7427535b713 https://medium.com/bandprotocol/understanding-decentralized-data-management-in-web3-ce93a694d074 https://www.gartner.com/en/digital-markets/insights/what-is-web-3-0 https://www.institute.global/insights/tech-and-digitalisation/privacy-security-citizen-rights-and-transparency-web-30 https://www.dlapiper.com/en-ro/insights/publications/2022/10/le-guide-3-du-numerique-analyse-sectorielle-de-lintelligence-artificielle