The costs of IP litigation have skyrocketed over recent years, with big cases such as Stac Electronic v. Microsoft and Fonar v. General Electric amounting to more than US $120 million in expenses. Mitigating the risks associated with being sued or having to sue a third party for intellectual property (IP) infringement has become a strategic matter for businesses. IP insurance coverage has become the cornerstone to effectively protect against those risks. What is IP insurance? From standard to specialty which types of policies truly cover IP owners' needs and their risks? Why should IP owners consider such policies? And how do these policies work in practice?  The guest of this episode of Brand & New is Jack Flug, Managing Director at Marsh (USA), one of the world’s leading insurance brokers and risk advisors, operating in 130 countries and serving commercial and individual clients. Mr. Flug has been with Marsh since 1995 and is based in New York City. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/jack-flug-b6b33570 Also of interest: Intellectual Property Insurance: Everything You Need to Know (Upcounsel, November 2020) What is IP Insurance and why might you need it? (two-ip, September 2022) What Is Intellectual Property Insurance? (business.com, February 2023) How to Obtain IP insurance for Clients or How to Watch Your Client's Back (AIPLA) What Insurance Coverage Remains for Trademark Infringement Claims After Years of Policy Language Changes? (The Trademark Reporter, September-October 2017) UNITED STATES: Insurance Company Freed from Defending Insuree (INTA Bulletin, September 2020)