With a steady GDP growth over 5% last year, Kenya is one of the leading economic forces not only in East Africa but on the entire continent. In this context, it’s no surprise that intellectual property issues are at the forefront of most national institutional projects. From legislative amendments to update the main laws in light of new challenges raised by new techs, to punchy enforcement initiatives to tackle counterfeiting, IP issues are regarded as critical to foster the economy. Our guests today, both Members of Kenya Parliament, Honorable David Ochieng (for Ugenya Constituency) and Honorable Alice Muthoni Wahome (for Kandara Constituency), are essential stakeholders of these changes, thanks to their extensive knowledge of legislative, political and judiciary worlds in Kenya. Honorable Wahome is also Chairperson of the Kenya’s IP/Trademark Caucus on INTA and Honorable Ochieng is one of its Members. Deeply involved in this country’s strategy related to IP and innovation, they explain in this episode the current changes and what they expect from them. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further About Hon. David Ochieng (link to https://www.the-star.co.ke/news/2019-04-09-who-is-david-ochieng/) About Hon. Alice Muthoni Wahome (link to http://www.parliament.go.ke/the-national-assembly/hon-wahome-alice-muthoni) Also of interest - About IP news in Kenya:  Kenya Industrial Property Institute link to: http://kipi.go.ke/index.php/about Brand Kenya link to: http://brandkenya.go.ke - About the Parliament of Kenya link to http://www.parliament.go.ke/the-national-assembly/mps INTA Daily News (page 10) link to: https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf INTA 2018 Annual Report: Innovation and IP (page 28) link to: https://www.inta.org/AnnualReports/Documents/2018-INTA-Annual-Report.pdf