What does being innovative mean for legal professionals, in relation to work quality, client relationships, responsiveness, proactiveness, cost efficiency? Firoz Dattu, the Chair and Founder of AdvanceLaw, based in Washington D.C. and present in several countries, shares his views on the legal market dynamics and the changes–including the impact of automation—in the relationships between in-house clients and their law firms. Founded 10 years ago, AdvanceLaw, focuses on management and strategy advice for legal professionals, and gathers a group of about 250 general counsel who are working together to share best practices and information on external counsel. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: About Firoz Dattu (link to https://www.linkedin.com/in/firozdattuadvancelaw/) About AdvanceLaw (link to https://www.advancelaw.com/commentary)  Also of interest: About the INTA’s 2019 Asia Conference: Brands in Changing Times (link to https://www.inta.org/Programs/Pages/2019Asia_Overview.aspx) About the State of Law Firm Innovation 2018 (link to https://www.law.com/2019/01/23/the-state-of-law-firm-innovation-2018/) About measuring law firms relationships (link to https://www.law.com/corpcounsel/almID/1202792672714/) About legal practice management in general (link to https://www.law.com/topics/legal-practice-management/) Report from the Financial Times about innovative lawyers (Europe) (link to https://www.ft.com/reports/innovative-lawyers-europe) About innovative law firms and information flow (link to https://abovethelaw.com/2017/12/if-a-tree-falls-in-biglaw-and-no-one-hears-it-does-it-make-a-sound-meet-firoz-dattu/) INTA Daily News (page 4): https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf  INTA Daily News (page 10): https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf