A frightening new threat cascades around the world, upending familiar routines, disrupting the global economy, and endangering lives. While all multi-layered impacts of the Covid19 pandemic have yet to unfold, we already know that we are experiencing a major health crisis with significant global economic and social fallouts. Our guest today, Peter McAleese, is a partner with the intellectual property firm Akran, based in Rome, Italy, one of the nations worst hit by the pandemic. Peter deals mainly with trademark prosecution and consulting as well as litigation support for Italian and international clients. In addition, Peter has been a member of the Italian Institute of Trademark Attorneys since 2005. He is also the co-Chair of INTA’s European Global Advisory Council and a member of the right of publicity committee.  In this very special episode, we discuss with him what it means to him to be a lawyer in such trying times, specific legal risks to be on the watch for. How to keep going, while trying to mitigate effects of the crisis and with resilience? Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: About Peter McAleese (link to https://www.linkedin.com/in/peter-mcaleese-b985b78/?originalSubdomain=it) Also of interest: - Lexology: Article about Covid-19 and Intellectual Property Law (link to https://www.lexology.com/library/detail.aspx?g=67dfcc56-c968-40ed-aef7-1ba00e42a926) - Forbes: "Covid-19 will turbocharge legal industry transformation" (link to https://www.forbes.com/sites/markcohen1/2020/03/24/covid-19-will-turbocharge-legal-industry-transformation/#6b1f08801195) - Yale University: "Coronavirus holds key lessons on how to fight climate change" (link to https://e360.yale.edu/features/coronavirus-holds-key-lessons-on-how-to-fight-climate-change) - US News: "The impact of the coronavirus on legal education" (link to https://www.usnews.com/education/blogs/law-admissions-lowdown/articles/the-impact-of-the-coronavirus-on-legal-education)