The Unexpected Benefits of K-POP Appropriating Afrobeats: A Nigerian Perspective You Won't Believe!
Description
In this video, we delve into the issue of a K-pop artist appropriating Afrobeats, including using Igbo words, and the controversy surrounding it. The speaker provides a brief history of cultural appropriation, explaining how Black culture has often been stripped and exploited for profit. However, Afrobeats, with its unique and uplifting sound, has the potential to positively impact people's spirits. We also explore how Afrobeats is gaining popularity globally, particularly in China, and how Wizkid is introducing it to East Asia through K-pop. This can potentially open economic doors and lead to mutually beneficial partnerships between Africa and China. Finally, we discuss the benefits of collaborating with East Asia to open up new markets and increase revenue.
00:00 - K-pop artist appropriating afrobeats
03:10 - The concept of cultural appropriation and stealing black music
05:10 - Afrobeats as a unique and impactful sound
07:10 - The potential impact of afrobeats going global, including in China
09:09 - Wizkid introducing afrobeat to East Asia through K-pop
11:09 - Introducing afrobeats to East Asia could open economic doors
13:18 - Promoting African culture in China can lead to mutually beneficial partnerships
15:20 - Collaborating with East Asia can open up new markets and increase revenue
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Filmmaker/Media & Tech Entrepreneur Kenim O
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