Branding, branding, branding, right? That’s all you hear people talking about, but what is it really? Branding is what you do to a brand – it’s the process of bringing your brand (or idea) to life. Of course, you want and need a brand identity, because how are people going to know who you are and what you can do. It’s like WIFFM – what’s in it for me? Once you can tell people that through words and visuals and throw in a promise of the experience they will get from working with you or buying your products, you’ve basically pinpointed your brand. Today, we’re talking all about it.