In this episode, we're talking about a transformative aspect of marketing strategy: customer personas. Tune in as I break down what customer personas are, how to create them, and why they're crucial for aligning your marketing efforts with the real needs of your target audience. I also discuss how top brands like Amazon, Coca-Cola, Nike, HubSpot, and Spotify have expertly leveraged customer personas to connect with their audiences, boost engagement, and understand their customers. Are y...