The rise in popularity of dairy alternatives has sparked a true brand war among a category of feisty, quirky challenger brands and one that we've covered before on the podcast (Nespresso vs. Oatly) but a new challenger has entered: Minor Figures.  Minor Figures describes itself as an unlikely mob of painters, jazz musicians, basketball players and barbers, brought together by a love of specialty coffee and all of the creative cultures in its orbit. Minor Figures makes plant-based, 100% vegan products to lift your coffee and your mind. So we're really excited to welcome our special guest this week - Marketing Director "AKA the real skimmed shady" John McManus.  Enjoy.