"10 years ago if you wore a North Face jacket with Reebok trainers you were a geography teacher. Nowadays you're going to see Skepta."  A staple of middle-England Dads, the utilitarian brands equally loved by hikers, adventurers, elite athletes as they are rappers, grime MCs, Supreme aficionados and even US Presidents.  How exactly did brands that started out as tents and arch supports grow into the boundaryless symbols of cool they are today?  Join Lloyd and Chris on an all-expenses paid trip through the ages of running gear and outerwear folklore. Follow us on Instagram @brandwarspod