"Brodie, how do I increase engagement and action on my posts?"  There are many layers to this question, but a lot of times it comes down to not writing content that actually gets the customer to read and engage. 9/10 times they don't engage with you because you don't hook them in from the get go (so they don't read your call to action).  In this episode we cover the TWO writing structures you can use to increase engagement, action, and conversion!