EP34: How to Perfect Your Influencer Collaboration Strategy, with Matt Ford CEO CoLab X (ex. Channel 4, UNILAD & BBC)
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Description
This week I am joined by Matt Ford - the co-founder and CEO of CoLab X - who thrive on creating meaningful partnerships between brands and creators.In this episode, Matt shared how he started his career at 35 years old, playing a crucial role in the monumental growth of UNILAD, revolutionising the TV industry with Channel 4 and the BBC, and what the future holds for branded content and influencer collaborations.I loved being able to finally sit down with Matt and hear more about the amazing l...
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Published 06/28/24
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