This week I am looking back at a conversation I had with Elfried Samba - the CEO of Butterfly 3ffect, a leading social media agency focused on connecting brands to culture and delivering industry-leading marketing. In this episode, Elfried shares how he revolutionised Gymshark's online presence, playing a pivotal role in growing its fitness community to 20 million within seven years. Elfried also shares his thoughts on university, moving away from his work with Gymshark, building a legacy, th...